■加圧シャツ広告の「着るだけで筋力アップ」は違反 消費者庁「根拠なし」

　「着るだけでマッチョが目指せる」などと誇大に宣伝して「加圧シャツ」などを販売したのは景品表示法違反（優良誤認）に相当するとして、消費者庁は22日、衣類のネット販売事業などを行う「イッティ」（東京都）など９社に、再発防止などを求める措置命令を出しました。
　措置命令が出されたのは、ほかに「加藤貿易」「ＧＬＡＮｄ」「ココカラケア」「ＳＥＥＣ」「スリーピース」「ＢｅＡＮＣＡ」「ＶＩＤＡＮ」（いずれも東京都）、「トリプルエス」（愛知県）。
　消費者庁によると、９社は2016年11月～今年１月、自社のウェブサイトなどで、男性向け加圧シャツやスパッツ、レギンスなど計15商品を販売する際、着るだけで著しくやせられ、筋肉増強効果が得られるかのように宣伝しました。おなかの写真に「強烈な加圧で、お肉を圧縮」、鍛えられた上半身の男性の画像に「着るだけでこのカラダ」など文言を重ねて掲載していたといいます。
　消費者庁は、９社に表示の裏付けとなる資料を求め、提出のなかった２社を含め、「いずれも合理的な根拠は確認できなかった」と判断しました。関係者によると、2017～2018年の２年間に20億円超を売り上げた会社もあったといいいます。
　近年は「筋肉ブーム」ともいわれ、引き締まった体にあこがれる人たち向けに同種の商品が多く流通し、他社との差別化を図ろうと過激な表示が増えたとみています。　　　　

　２０１９年３月２２日（金）

タグ：健康ダイジェスト ニュース 健康創造塾

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